Barely Significant
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Cuteness conquest: how cuteness type and brand impression affect consumers' brand evaluation in social media.

Front Psychol · 2026 · PMC12982413 · PMID 41835894

Europe PMCDOI
1
hedged sentence
0.0010
closest p · 0.0× alpha
0.0010
boldest claim

The sentences

highly significantp < 0.001actually significant
As predicted by H4, the “cuteness type × brand impression” interaction was highly significant, F (1, 248) = 20.78, p < 0.001, η 2 = 0.08.

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