Guided by plot patterns in Figure 3 and marginally significant interaction effects based on the unadjusted p -values ( Table 2 ), our exploratory stratified analyses suggested a potential moderating effect of influencer credibility on the experimental condition for intentions to use e-cigarettes in the next 6 months and overall susceptibility ( Table 2 ).
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E-cigarette and Cannabis in Social Media Influencer Marketing and Its Effect on Adolescents: A Survey-Based Experiment.
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