Ups and Downs in Experience Design.

Nonetheless, although this loss may be significant, the sufficiently gain-seeking audience enjoys the pleasant preemptive information to a far greater extent, so the loss associated with the ultimate revelation of the bad news can be dominated.

also in 13,097 other papers

This is because either the audience is sufficiently gain-seeking and therefore unaffected by a decreasing trend in the initial performances, or a strong initial performance would sufficiently exceed its initial expectation so that the gain caused by the first performance exceeds the losses caused by the subsequent weak performances.

also in 47,180 other papers