Dual Branding by National Brand Manufacturers: Drivers and Outcomes.

J Mark · 2024 · PMC13038171 · PMID 41923823

Europe PMC DOI

hedged sentence

—

closest p

—

boldest claim

The sentences

marginally significantno p-value reported

In one of our robustness tests ( Web Appendix D, Table WD5 ), we do find a marginally significant reduction in share when a NB manufacturer exits PL supply.

also in 26,082 other papers

Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.