Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness.

J Mark Res · 2022 · PMC13038220 · PMID 41924693

Europe PMC DOI

hedged sentence

0.0900

closest p · 1.8× alpha

0.0900

boldest claim

The sentences

marginally significantp = .09so close (0.05 < p ≤ 0.1)

The correlation at T1 was marginally significant (r(185) = −.12, p = .09), as was the correlation between perceived typicality of monthly expenses and expense predictions for the month (r(185) = −.12, p = .09).

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