highly significantp < 0.001
Attitude had a strong and highly significant effect on purchase intention (H4: β = 0.736, t = 20.679, p < 0.001), explaining 54.1% of the variance in purchase intention (R 2 = 0.541). 5.
Attitude had a strong and highly significant effect on purchase intention (H4: β = 0.736, t = 20.679, p < 0.001), explaining 54.1% of the variance in purchase intention (R 2 = 0.541). 5.