How the sausage is made: Testing the effectiveness of an informative video in promoting sustainable food consumption.

Sci Rep · 2026 · PMC13265790 · PMID 42289411

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highly significantno p-value reported

As seen, a significant 24.4 percentage-point reduction in the demand for meat-containing meals was observed in the treatment group, with no significant change in the control group (moreover, as shown in the bottom panel of Table 2 , the difference between the treatment and control group effects is highly significant).

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