Quality, interaction, and platform-creator heterogeneity of DR short videos on Douyin and Bilibili: a cross-sectional study.

Sci Rep · 2026 · PMC13338174 · PMID 42091947

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a positive trendno p-value reported

In addition, the platform-specific Quantile Regression results further refine this heterogeneity: On Douyin, GQS exerts a significant positive impact on both high-interaction and low-to-medium interaction videos, while JAMA shows a negative impact on low and medium-interaction videos; on Bilibili, quality indicators did not show significant impact, though PEMAT-A exhibited a positive trend.

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