highly significantp < 0.01
The overall combined association was found to be highly significant (χ 2 = 24.86, p < 0.01), indicating that consumer decisions were determined by the combined effect of these factors rather than by awareness alone.
The overall combined association was found to be highly significant (χ 2 = 24.86, p < 0.01), indicating that consumer decisions were determined by the combined effect of these factors rather than by awareness alone.