Augmented reality adoption and the digital transformation of eco-smart tourism ventures: exploring the mediating role of tourist engagement.

Sci Rep · 2026 · PMC13421460 · PMID 42177244

Europe PMC DOI

hedged sentence

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closest p · 0.0× alpha

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highly significantp < .001actually significant

Standardized estimates as shown in Table 6 , the pathway from AR-A to TE was strong and highly significant (β = 0.42, p < .001, z = 4.878), while the subsequent pathway from TE to DT was equally robust (β = 0.47, p < .001, z = 4.942).

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