marginally significantp = .07
heart disease and cancer, and will play an important role in limiting global warming." Opening versus Concluding Framing Statements The Wilcoxon signed rank test used to compare segments on their reactions to the opening versus concluding framing statements for each segment showed a significant or marginally significant main effect in the Alarmed ( p = .07), Concerned ( p < .01), Cautious ( p = .05), Disengaged ( p = .03) and Dismissive ( p < .01) segments; the trend was not significant in the Doubtful ( p = .14) segment.