The modulation of implicit magnitude on time estimates.

PLoS One · 2012 · PMC3471916 · PMID 23077509

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Results indicated a highly significant effect of implicit weight on duration estimation(y = 57.48×+2662.43, df = 6, r 2 = 0.63, p <0.05) with words named of objects in lighter magnitude being judged as lasting for shorter time, and words named of objects in heavier magnitude as lasting for longer time.

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