Aesthetic and incentive salience of cute infant faces: studies of observer sex, oral contraception and menstrual cycle.

There was a significant effect of cuteness (F = 12.21; df 1.270,12.701; p<.01; η 2 = .550) (see Figure 4 for details), no significant effect of expression (F = 0.15; df 1,10; p = .71; η 2 = .015) or menstrual cycle phase (F = 1.30; df 1.819, 18.185; p = .30; η 2 = .115), but a trend towards significance for the expression x menstrual cycle phase interaction (F = 3.78; df 1.560, 15.60; p = .055; η 2 = .274).

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This correlational finding is mirrored in the highly significant cuteness effect of the ANOVA of the key-press task.

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We did not find a significant groups effect (F = 0.13; df 1,71; p = .88; η 2 = .004), and all 2-way interactions failed to reach significance.

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