Barely Significant
← all excerpts

Online advertisement: how are visual strategies affected by the distance and the animation of banners?

Front Psychol · 2014 · PMC3955900 · PMID 24672501

Europe PMCDOI
1
hedged sentence
0.0010
closest p · 0.0× alpha
0.0010
boldest claim

The sentences

highly significantp < 0.001actually significant
The salience maps were compared pairwise in terms of the Area Under Curve (AUC) for each banner (Le Meur and Baccino, 2012 ); the average correlation was highly significant ( r = 0.81 p < 0.001).

also in 132,142 other papers

Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.