Cluster 1: The amateurs With 47.5% of all respondents, the “amateurs” formed the largest cluster of horse buyers. Although with an average of 8.94 years of riding experience, these respondents were not true beginners, they nevertheless formed a cluster of the least experienced riders with a highly significant difference to the other two clusters.
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Target Group Segmentation in the Horse Buyers' Market against the Background of Equestrian Experience.
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