Differential binding of colors to objects in memory: red and yellow stick better than blue and green.

Planned pairwise comparisons confirmed that parameter R was significantly increased for red exemplars compared to blue [χ 2 (1) = 18.02, p < 0.001] and green exemplars [χ 2 (1) = 27.76, p < 0.001], and there was a slight trend for R being higher for red compared to yellow exemplars [χ 2 (1) = 2.71, p = 0.100].

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Although memory for the color of red-colored words was descriptively higher than for yellow-colored words, the difference failed to reach significance.

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