Does Product Placement Change Television Viewers' Social Behavior?

PLoS One · 2015 · PMC4580471 · PMID 26398217

Europe PMC DOI

hedged sentence

0.0500

closest p · 1.0× alpha

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boldest claim

The sentences

highly significantp <.05actually significant

Time-series analysis of the daily number of Web site visits shows a highly significant treatment effect ( p <.05), though the absolute size of this effect is small, an increase of 512 visits per day (± 149 visits).

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