The neuropeptide oxytocin modulates consumer brand relationships.

Sci Rep · 2015 · PMC4598816 · PMID 26449882

Europe PMC DOI

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closest p · 0.2× alpha

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highly significantP < .01actually significant

This analysis yielded highly significant main effects of “stimulus category” ( F (1.19,115.21) = 288.49, P < .01, η 2 = .75) and “attachment to stimulus” ( F (1,97) = 1291.45, P < .01, η 2 = .93) as well as a significant interaction of “treatment” and “AQ” ( F (1,97) = 10.85, P < .01, η 2 = .10).

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