highly significantP <0.05
The repeated-measures ANOVA between the two conditions indicated that the service content had a highly significant main effect on the buying decision [ F (1,19)=5.471, P <0.05, η 2 =0.126].
The repeated-measures ANOVA between the two conditions indicated that the service content had a highly significant main effect on the buying decision [ F (1,19)=5.471, P <0.05, η 2 =0.126].