An exploratory analysis of cigarette price premium, market share and consumer loyalty in relation to continued consumption versus cessation in a national US panel.

BMJ Open · 2015 · PMC4636604 · PMID 26534732

Europe PMC DOI

hedged sentence

0.0910

closest p · 1.8× alpha

0.0910

boldest claim

The sentences

marginally significantp=0.091so close (0.05 < p ≤ 0.1)

The price premium HR was 0.684 (p=0.024), and the market share HR was marginally significant at 0.99 (p=0.091).

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