Feasibility and effectiveness of a low cost campaign on antibiotic prescribing in Italy: community level, controlled, non-randomised trial.

However, a common lesson may be that large reductions in antibiotic prescribing should not be expected, especially if a decreasing trend was already apparent since the previous years, as was the case in Emilia-Romagna and in the rest of Italy, where recent national campaigns may have also lessened the potential impact of the new campaign. 16 36 It is reassuring that, even if antibiotic prescribing in the study area is historically lower than in the rest of Italy 14 (and already closer to that in northern Europe 11 ), the decrease in prescribing was more pronounced than in the remaining parts of the country.

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