The captain of the Indian cricket team was recently forced to withdraw his support as brand ambassador for a real estate developer when homebuyers protested on social media against the unfulfilled promises of the developer.[ 2 ] False or unsubstantiated advertising claims are often subject to judicial scrutiny and complainants stand to win monetary compensation if they do not derive the claimed benefit.[ 3 ] How do these events relate to the practice of medicine? The reason they are relevant is that there seems to be an increasing trend of celebrity endorsement in our specialty.
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