Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences.

Front Psychol · 2016 · PMC5043062 · PMID 27746749

Europe PMC DOI

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closest p · 1.0× alpha

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marginally statistically significantp = 0.05actually significant

Results Opposite sex A marginally statistically significant interaction effect between the romantic prime and viewer's sex on attitude toward the male model ad was observed [ t = 1.65, p = 0.05 (one-tailed)].

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