IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL.

Mater Sociomed · 2016 · PMC5149436 · PMID 27999486

Europe PMC DOI

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highly significantno p-value reported

According to this criterion, the factor loadings > ±0.3 are considered significant, the factor loadings > ±0.4 are highly significant and the factor loadings > ±0.5 are very significant.

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