Effect of brand and advertising medium on demand for e-cigarettes: Evidence from an experimental auction.

Prev Med Rep · 2017 · PMC5432678 · PMID 28540162

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marginally statistically significantno p-value reported

Number of cigarettes smoked had a marginally statistically significant $0.06 negative effect on bids for Blu e-cigarettes. 5.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.