Barely Significant
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Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments.

Front Psychol · 2017 · PMC5454066 · PMID 28626436

Europe PMCDOI
1
hedged sentence
0.0690
closest p · 1.4× alpha
0.0690
boldest claim

The sentences

marginally significantp = 0.069so close (0.05 < p ≤ 0.1)
In line with our expectations, we found a marginally significant difference when comparing the banner AOI hit likelihoods for static and animated banner advertisements containing a face, χ 2 (1, N = 108) = 3.315, p = 0.069, showing that animated faces were 2.073 times more likely to direct participants’ attention to the advertisement than static faces.

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