The impact of TV mass media campaigns on calls to a National Quitline and the use of prescribed nicotine replacement therapy: a structural vector autoregression analysis.

Addiction · 2017 · PMC5485022 · PMID 28192615

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failed to reach significanceno p-value reported

The impact of MMC TVRs on volume of prescriptions for NRT failed to reach significance in both the seasonally unadjusted and adjusted models.

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