Neurocultural evidence that ideal affect match promotes giving.

Soc Cogn Affect Neurosci · 2017 · PMC5490687 · PMID 28379542

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hedged sentences

0.0720

closest p · 1.4× alpha

0.0720

boldest claim

The sentences

marginally significantP = 0.072so close (0.05 < p ≤ 0.1)

The more participants valued HAP over LAP (at +2SD of Participant Ideal Affect [HAP-LAP]), the less rTPJ activity occurred in response to excited versus calm recipients, although this result was marginally significant, Estimate = −0.02, SE = 0.01, t (3398) = −1.80, P = 0.072, bootstrapped ( n = 10 000) 95% CI = [−0.04, 0.00].

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an increasing trendno p-value reported

This study thus contributes to an increasing trend in which scientists use neuroscientific tools to explore cultural processes ( Kitayama and Uskul, 2011 ; Han et al. , 2013 ).

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