Why Is 10 Past 10 the Default Setting for Clocks and Watches in Advertisements? A Psychological Experiment.

Front Psychol · 2017 · PMC5572348 · PMID 28878709

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highly significantP < 0.001actually significant

Experiment 2 Effects of the Time Setting on the Resemblance to a Smiling Face A one-way repeated measures ANOVA with TIME (10:10/11:30/8:20) as within-subject factor and RESEMBLANCE TO A SMILING FACE as dependent variable revealed a highly significant main effect for TIME ( F 2,22 = 155.249, P < 0.001, η 2 = 0.876).

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