highly significantp < 0.01
Brand equity was associated with all of the measured tobacco use attitudes and intentions at W4, with a highly significant positive association with the ATS Index at W4 (OR 7.01, CI 6.08–8.09, p < 0.01).
Brand equity was associated with all of the measured tobacco use attitudes and intentions at W4, with a highly significant positive association with the ATS Index at W4 (OR 7.01, CI 6.08–8.09, p < 0.01).