Measures of Implicit Gender Attitudes May Exaggerate Differences in Underlying Associations among Chinese Urban and Rural Women.

There were no differences between the urban group and the rural group in estimates of female–good AC, but a marginally significant difference in estimates of male–bad AC, ⊿χ 2 (1) =3.08, p = .079, w =.015, indicating that the two groups’ participants had equivalent levels of positive associations with females activated and that urban women had slightly less negative associations with males activated than rural participants.

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