Testing Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment.

Int J Environ Res Public Health · 2018 · PMC5858351 · PMID 29415523

Europe PMC DOI

hedged sentence

0.0760

closest p · 1.5× alpha

0.0760

boldest claim

The sentences

marginally non-significantp = 0.076so close (0.05 < p ≤ 0.1)

No statistically significant influences for imagery type were found, although imagery of younger women was only marginally non-significant ( b = 0.008, p = 0.076).

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