Diversification, Branding, and Performance of Professional Service Firms.

J Serv Res · 2018 · PMC6041734 · PMID 30034214

Europe PMC DOI

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may not be significantno p-value reported

Even though firms register multiple brands, the actual differences (names, colors, logos) may not be significant.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.