The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations: A Protocol Study.

Front Psychol · 2018 · PMC6212564 · PMID 30416462

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practically significantno p-value reported

Thus, taking into account the relative ease and low cost of the implementation of these interventions, we believe that any kind of improvement in terms of donations can be considered as practically significant for charity organizations.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.