Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment.

J Med Internet Res · 2018 · PMC6234351 · PMID 30361198

Europe PMC DOI

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highly significantno p-value reported

The relationship (marginal effect) between the kynect advertising volume during open enrollment and page views (7374.7, P =.001), visits (347.9, P =.005), and unique visitors (357.7, P <.001) remained stable and highly significant.

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