Evaluation of a Health Communication Campaign to Improve Mosquito Awareness and Prevention Practices in Western Australia.

Due to this conservative measure, a number of findings that tended toward significance (i.e., overlap by less than one quarter) have been highlighted in this study.

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The survey demonstrated the increasing role that social media plays in health communication, which was significantly higher than the state average in the Pilbara, and a tendency toward significance in the Kimberley and Peel regions.

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While the overall recall of FTB messaging on social media was relatively low during the evaluation period ( Figure 6 ), there was an increasing trend for social media use related to general mosquito messaging in the Kimberley, Pilbara and to an extent the Peel, intervention regions between the baseline and the evaluation survey ( 11 ) ( Supplementary Table 2 ).

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