How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory.

Front Psychol · 2019 · PMC6499029 · PMID 31105609

Europe PMC DOI

hedged sentence

0.0900

closest p · 1.8× alpha

0.0900

boldest claim

The sentences

marginally significantp = 0.09so close (0.05 < p ≤ 0.1)

In the self-referential condition, there was a marginally significant difference between the memory of positive words and negative words [ F (1,32) = 2.98, p = 0.09, η 2 = 0.09], indicating that the memory of the former was enhanced.

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