For example, consider information gathering/info mining or incentives that are the result of signing up for subscriptions or accounts for registered users over the age of 13; point-of-purchase displays in stores where teenagers use their own spending money; viral marketing and/or word-of-mouth marketing (which may be significant due to the importance of peer acceptance), and the social/symbolic value of food (brands, or ‘cool’ food products) within the peer group [ 146 , 147 ].
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