Consumers' Implicit Motivation Of Purchasing Luxury Brands: An EEG Study.

Psychol Res Behav Manag · 2019 · PMC6768311 · PMID 31576184

Europe PMC DOI

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closest p

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boldest claim

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marginally significantno p-value reported

Results For counterfeit brands, the no logo condition elicited significant larger N200 amplitude, marginally significant larger N400 amplitude and significant smaller LPP amplitude than the prominent logo condition.

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