Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

Foods · 2019 · PMC6770273 · PMID 31461849

Europe PMC DOI

hedged sentence

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closest p

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boldest claim

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highly significantno p-value reported

Hence, outer model loadings were highly significant.

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