Getting Everyone Onboard: Framing Collective Goal Progress Broadens Participation in Collective Marketing Campaigns.

Front Psychol · 2019 · PMC6813241 · PMID 31681126

Europe PMC DOI

hedged sentence

0.0610

closest p · 1.2× alpha

0.0610

boldest claim

The sentences

marginally significantp = 0.061so close (0.05 < p ≤ 0.1)

Analyses revealed a marginally significant interaction between framing and political affiliation on one’s motivation to participate in the drive [ F (1, 249) = 3.55, p = 0.061].

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