A MAD below five, while arbitrary, is unlikely to be practically significant [ 49 , 55 ] – that is, the differences between these groups are insufficient enough to warrant tailored campaigns for each of the segments, as opposed to a more mass-appeal campaign that can reach more people.
← all excerpts
Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law.
1
—
—