Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship.

Front Psychol · 2019 · PMC6985591 · PMID 32038405

Europe PMC DOI

hedged sentence

0.0560

closest p · 1.1× alpha

0.0560

boldest claim

The sentences

marginally significantp = 0.056so close (0.05 < p ≤ 0.1)

With regard to brand recall , the mediation analyses showed a marginally significant direct effect of the disclosure on brand recall ( b = 1.72, SE = 0.90, p = 0.056).

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