Healthy Advertising Coming to Its Senses: The Effectiveness of Sensory Appeals in Healthy Food Advertising.

Foods · 2020 · PMC7022983 · PMID 31948032

Europe PMC DOI

hedged sentence

0.0880

closest p · 1.8× alpha

0.0880

boldest claim

The sentences

marginally significantp = 0.088so close (0.05 < p ≤ 0.1)

Main Effects Analyses The two-way MANCOVA shows a marginally significant total direct effect of ad type on taste perceptions ( F (1, 136) = 2.96, p = 0.088), with the single-sense ad slogan ( M = 7.15, SD = 1.60) leading to more positive taste perceptions than the multiple-sense ad slogan ( M = 6.68, SD = 1.61).

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