Exploring Consumers' Interest in Choosing Sustainable Food.

Front Psychol · 2020 · PMC7188908 · PMID 32390893

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highly significantno p-value reported

Managerial Implications The construct of family and friend support, or subjective norm ( Tarkiainen and Sundqvist, 2005 ; Han et al., 2009 ), showed a highly significant impact in terms of β on individuals’ level of interest.

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