'Greenwashing' tobacco products through ecological and social/equity labelling: A potential threat to tobacco control.

Tob Prev Cessat · 2018 · PMC7205140 · PMID 32411863

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may be significantno p-value reported

This Machiavellian approach to marketing exhibited by Big Tobacco may be significant in the context of the growth in identity/values-based purchasing and investment in recent years, which has resulted in a significant increase in value-based labelling of goods and services 37 - 40 .

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