Love at First Glance but Not After Deep Consideration: The Impact of Sexually Appealing Advertising on Product Preferences.

Front Neurosci · 2020 · PMC7273180 · PMID 32547359

Europe PMC DOI

hedged sentence

0.0620

closest p · 1.2× alpha

0.0620

boldest claim

The sentences

marginally significantp = 0.062so close (0.05 < p ≤ 0.1)

The interaction between sex appeal and product type was marginally significant [ F (1, 20) = 3.901, p = 0.062, η p 2 = 0.163].

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