How to Improve Value Creation by Service Interaction: The Role of Customer-Environment Fit and Efficacy.

Front Psychol · 2020 · PMC7311637 · PMID 32625144

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an increasing trendno p-value reported

In addition, the indirect effects reveal that as customer self-efficacy increases, the indirect effects of customer–product fit, as well as customer–employee fit, have an increasing trend, with all 95% confidence intervals excluding zero.

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