Whilst among both males and females Agreeableness was positively associated with the variable willingness to pay for social media (association in females just failed to be significant but effect sizes are similar), Agreeableness was also positively correlated with the proposed monthly fee for the social media/messenger service only among males.
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Should We Pay for Our Social Media/Messenger Applications? Preliminary Data on the Acceptance of an Alternative to the Current Prevailing Data Business Model.
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