In particular, participants showed an increasing trend to switch their choice toward the group when faced with more dissenting social information, whereas they were more likely to persist when observing agreement with the group (main effect of direction: F 1,228 = 299.63, P < 1.0 × 10 −15 ; main effect of consensus: F 2,574 = 131.49, P < 1.0 × 10 −15 ; direction × consensus: F 1,574 = 55.82, P < 1.0 × 10 −12 ; Fig. 1D ).
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